Beacon for Amazon sellers

Analytics and operations tools for Amazon sellers

Beacon connects to your Amazon seller account through the Amazon Selling Partner API (SP-API), with your authorization from Seller Central. It turns your account data into clear analytics and helps you manage inventory, pricing, listings and finances, with every change approved by you.

Available for sellers on

  • Amazon Saudi Arabia (amazon.sa)
  • Amazon UAE (amazon.ae)
  • Amazon Egypt (amazon.eg)

What Beacon does for your Amazon business

Each module uses only the Amazon data that is needed for it, and only for the seller account that authorized Beacon.

Brand Analytics insights

For sellers enrolled in Amazon Brand Registry, Beacon turns your Brand Analytics reports into easy-to-read dashboards for your own brands.

  • Search Query Performance: impressions, clicks, add-to-carts and purchases for the search terms that lead shoppers to your products
  • Top search terms and how your products rank for them over time
  • Repeat purchase behaviour and market basket analysis for your brand
  • Shown only to the brand owner's own Beacon workspace, never combined with other sellers' data

Sales and performance analytics

A clear picture of how your Amazon business is doing, updated automatically.

  • Sales, units, sessions and conversion by product, marketplace and date range
  • Featured Offer (Buy Box) percentage and trend per product
  • Account health and performance metrics in one view
  • Comparison with your other sales channels in the same dashboard

Inventory and order management

Know what you have, what is selling and what needs attention.

  • Orders and order status across your Amazon marketplaces
  • Inventory levels for seller-fulfilled and FBA stock
  • Low-stock and stock-coverage alerts based on your sales speed
  • ABC classification of products by revenue contribution

Fulfillment by Amazon (FBA) monitoring

Follow your FBA stock from inbound shipment to sale.

  • FBA inventory by status: available, inbound, reserved and unfulfillable
  • Inbound shipment tracking and receiving status
  • Restock recommendations so you can plan shipments before stock-outs

Rule-based pricing

Keep prices competitive without losing margin, under rules that you define.

  • You set the minimum and maximum price for each product
  • Beacon monitors your price position and Featured Offer status
  • Price changes are applied only within your rules and only after your approval or under rules you have explicitly enabled
  • Full history of every price change

Listing management

Create and improve your product listings from one place.

  • Review titles, bullet points and descriptions, in Arabic and English
  • AI-assisted content suggestions that you edit and approve before they are submitted
  • Visibility of listing issues and suppressed listings so you can fix them quickly

Finance and profitability

Understand what you really earn on Amazon.

  • Settlements, payouts and fee breakdown (referral, FBA and storage fees)
  • Profit per product after Amazon fees, advertising and cost of goods
  • Reconciliation reports that replace manual spreadsheets

How you connect your Amazon account

  1. 1

    Start from Beacon

    In your Beacon workspace, open Connectors and choose Amazon and your marketplace.

  2. 2

    Sign in to Seller Central

    You are redirected to Amazon's own authorization page. You sign in on Amazon's site. Beacon never sees or stores your Amazon password.

  3. 3

    Review and confirm

    Amazon shows you the permissions Beacon requests. When you confirm, Amazon returns a secure authorization token to Beacon.

  4. 4

    Disconnect at any time

    You can revoke Beacon's access whenever you want from Seller Central under Apps and Services, Manage Your Apps, or from inside Beacon.

How we handle Amazon information

Our commitments for every seller who authorizes Beacon:

  • Amazon information is obtained only from Amazon through the Selling Partner API, with the seller's authorization. We do not collect Amazon information from any other source.
  • Amazon information is used only to provide Beacon's services to the seller who authorized it, and for no other purpose.
  • We do not sell, rent or share Amazon information with any third party.
  • Brand Analytics data is shown only to the authorized brand owner. It is never combined across sellers, used for benchmarking for other sellers, or used to build any other product.
  • Beacon does not request access to buyers' personally identifiable information (PII).
  • Data is encrypted in transit and at rest. Access is limited to authorized personnel based on their job duties, protected by strong passwords and multi-factor authentication.
  • We maintain an incident response plan. Security incidents involving Amazon information are reported to Amazon at security@amazon.com within 24 hours of detection.
  • When a seller disconnects Beacon or closes their account, their Amazon information is deleted within 30 days, unless the law requires us to keep it longer.
  • Beacon is hosted on dedicated servers in Germany (European Union).

Frequently asked questions

Which Amazon marketplaces does Beacon support?

Beacon supports seller accounts on Amazon Saudi Arabia, Amazon UAE and Amazon Egypt.

Do I need to give Beacon my Amazon password?

No. You authorize Beacon on Amazon's own Seller Central page. Beacon receives a secure token from Amazon and never sees your password.

Do I need Brand Registry?

Only the Brand Analytics insights require Amazon Brand Registry, because Amazon provides Brand Analytics to registered brand owners. All other modules work for any professional seller account.

Will Beacon change my prices or listings automatically?

Beacon only changes prices or listings after you approve the change, or under pricing rules with limits that you set and explicitly turn on. You can review the full history of changes at any time.

Can I stop using Beacon at any time?

Yes. You can revoke access from Seller Central or from Beacon whenever you want. Your Amazon data is then deleted within 30 days.

Questions about Beacon?

Our team answers every request personally. Write to us or use the contact form and we will get back to you within one business day.

Beacon is an independent software product of Premier Rank, LLC. It is not affiliated with, endorsed by or sponsored by Amazon. Amazon, Amazon Ads and Seller Central are trademarks of Amazon.com, Inc. or its affiliates. All other trademarks belong to their respective owners. Privacy Policy Β· Terms of Service

Beacon for Amazon Sellers | Analytics, Inventory & Pricing | Premier Rank