Manage and measure your Amazon Ads in one place
Beacon connects to your Amazon Ads account through the Amazon Ads API, with your authorization. Track the performance of your sponsored ads, manage campaigns, and act on bid and budget recommendations. Every change is shown to you first and sent to Amazon Ads only after you approve it.
Supported ad types
- Sponsored Products
- Sponsored Brands
- Sponsored Display
For advertisers on
- Amazon Saudi Arabia
- Amazon UAE
- Amazon Egypt
What Beacon does for your Amazon Ads
Each feature uses only the advertising data needed for it, and only for the account that authorized Beacon.
Performance reporting
Clear, always up-to-date reports for every campaign.
- Impressions, clicks, CTR, spend, sales, orders, ACOS and ROAS
- Breakdown by campaign, ad group, keyword, target and advertised product
- Daily trends and period comparisons
- Scheduled reports and CSV export
Campaign management
Build and update campaigns without switching tools.
- Create and edit campaigns, ad groups, ads, keywords and product or category targets
- Add negative keywords and targets, pause or enable campaigns, and make bulk changes
- Every change is previewed and sent to Amazon Ads only after you approve it
- Full history of every change made through Beacon
Bid and budget recommendations
Spend where it performs, within limits you control.
- Recommendations based on your campaign performance and the target ACOS you set
- Rules with minimum and maximum bids and daily budget caps that you define
- Changes are applied only after your approval, or under rules you have explicitly turned on
Search term and keyword insights
Find what converts and stop paying for what does not.
- Search term reports for your campaigns
- Suggestions to add converting search terms as keywords
- Suggestions for negative keywords where spend brings no sales
Budget pacing and alerts
Know about problems before they cost you.
- Alerts when a campaign is about to run out of budget
- Alerts for unusual spend or ACOS above your target
- Daily summary of your advertising performance
For agencies and multiple accounts
Manage several advertisers from one login.
- Separate workspaces for each client account
- Role-based permissions for your team members
- Client-level reports that you can share with each client
How you connect your Amazon Ads account
- 1
Start from Beacon
In your Beacon workspace, open Connectors and choose Amazon Ads.
- 2
Sign in with Amazon
You are redirected to Amazon's own Login with Amazon page. Beacon never sees or stores your Amazon password.
- 3
Choose and confirm
Review the access requested and confirm. Then choose which advertising profiles Beacon should work with.
- 4
Disconnect at any time
You can remove Beacon's access whenever you want from your Amazon account settings or from inside Beacon.
How we handle Amazon Ads data
- Amazon Ads data is used only to provide Beacon's advertising features to the account that authorized it.
- We do not sell, share or disclose Amazon Ads data to any third party, and we do not combine it with data from other third-party sources.
- We do not use Amazon Ads data for interest-based advertising or retargeting, and we never try to identify individual shoppers.
- We request only the data needed for the features you use.
- Data is encrypted in transit and at rest, and access is limited to authorized personnel with multi-factor authentication.
- When you disconnect Amazon Ads or close your account, the related data is deleted within 30 days, or earlier on request.
Prefer a team to run your Amazon Ads?
Premier Rank's e-commerce and advertising team also offers Amazon Ads management as a service: account audit, campaign structure, keyword research, daily optimization and monthly reporting, using the same Beacon tools.
Contact usFrequently asked questions
Which ad types does Beacon support?
Beacon supports Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
Will Beacon change my campaigns automatically?
No change is sent to Amazon Ads unless you approve it, or unless you have turned on a rule with limits that you set. You can see the full history of changes at any time.
Do I need to share my Amazon password?
No. You connect through Amazon's own Login with Amazon page, and Beacon receives a secure authorization token. Beacon never sees your password.
Can an agency manage several advertisers?
Yes. Agencies can connect several advertiser accounts, each in its own workspace with its own permissions.
Is Amazon Ads included in every plan?
Yes. Amazon Ads accounts can be connected on every Beacon plan. Each connected advertiser account counts as one channel connection.
Questions about Beacon?
Our team answers every request personally. Write to us or use the contact form and we will get back to you within one business day.
Beacon is an independent software product of Premier Rank, LLC. It is not affiliated with, endorsed by or sponsored by Amazon. Amazon, Amazon Ads and Seller Central are trademarks of Amazon.com, Inc. or its affiliates. All other trademarks belong to their respective owners. Privacy Policy · Terms of Service